UNDERSTANDING SEARCHER INTENT FOR KEYWORD RESEARCH
Search engines exist to provide the most relevant results to a given search term or phrase. Smart affiliate marketers build their websites using keywords that are unique to their audience and niche.
This article explains searcher intent and gives lots of examples from the using the relationship niche.
The key to any successful keyword research campaign is to understand the intent behind the search.
When you understand the intent behind the search, you can create content that answers questions and provides solutions.
Another way to look at it is like this, if 99% of searches in your niche are people who are looking for information, then you’re wasting a lot of time working on keywords aimed at people who are looking to buy.
Example. People in the relationship niche generally want advice. That means information searches like: “Signs that he is falling in love with me”
If you only target buying keywords like: “Top 10 best relationship books” Then you could be missing a massive amount of information search traffic.
3 Types of Searcher Intent Keywords
There are three basic types of keyword searches.
This is when someone searches for the answer to a question.
“How to give a man a compliment”
“Signs a man is cheating on you”
“Asking him out on a second date”
This is when someone is searching for a specific website.
“His secret obsession website”
Transactional means someone is looking to buy something.
“UFC fight pass subscription”
“Leather dog leads for big dogs”
“Buy plastic party cups”
When you understand the people in your niche, you’ll have a better idea of the type of keywords they are going to be using.
For example, if you’re in the relationship niche, most search queries are going to be informational like:
“Signs he loves me”
“How to get a man to fall in love”
“How do I know if he is going to ask me to marry him”
There are more categories of searcher intent, but a lot of those fall under the banner of… The searcher does not know what they are looking for. Those types of searches are not considered in this article.
Matching Searcher Intent To Help Select The Best Keywords
I spent a few minutes looking for relationship niche keywords and I found this hidden gem. “Does he like me?”
Does he like me is an informational keyword. It’s also a question. Here is how you can use it to create content.
Assuming you are an affiliate for His Secret Obsession, you can go to the video sales letter page. Here, you would study the text to find answers to that question.
If you can find an answer to the question “does he like me,” then you can start to make a link between the search and the product.
The text below is taken from the second paragraph on the His Secret Obsession video page. And I’ve highlighted the pertinent information.
“After 12 years of working with thousands of amazing women as a relationship coach, I’ve witnessed the secret male obsession to be the key to a man’s heart. Because once you understand it, you’ll be able to make the man of your choice feel a burning desire for you that’s so powerful that you’ll literally become the most important person in his life. The person he thinks about all day long.”
Let’s take stock for a moment. You now understand what searcher intent is. You know how to match your keyword to what the product offers. If you’re not in the relationship niche, then simply repeat what I have done for your own niche.
You now know that you need to create a piece of content that answers the search, by giving them information to answer their original search.
And finally, you know that you can blend the answer to their question naturally into recommending a product that almost forces men to like them. For a refresher on how to create awesome content, read this article on creating a content strategy