Spain’s 4-1 loss to Argentina in a friendly, its first defeat since winning the World Cup in July, has been largely disregarded by the country’s media. Newspaper Marca said Wednesday that the result was not entirely accurate because “for Spain it was a friendly” whereas for Argentina it was “a final.” AS newspaper said Spain [...]
The term “microsite” might conjure up images of a web long past, where creative agencies produced high-priced, animated presentations entirely in Flash—the design equivalent of a shock-and-awe strategy for online branding. As visually stunning as some of these works of art were, however, they often had questionable usability, had zero SEO value and were difficult [...]
The boundaries between search, social and display media are diminishing. This means advertisers, agencies and marketers face a new kind of challenge. The search world is changing into a new type of ecosystem, one where all forms of digital media can be purchased, tracked, and have ROI attributed via a single platform. It’s only a matter [...]
If you frequent YouTube, then you already know that they have hosted some pretty awesome interviews over the years. We’ve seen sit-downs with Shakira, Katy Perry, and even President Obama. But YouTube has really gone one step further this time – its next interview video will feature none other than Elmo! That’s right, Elmo from [...]
The “boisterous doodle” on the Google homepage is excited about the week ahead, and the week ahead starts with a Google search event at the Museum of Modern Art in San Francisco later today. What’s on the agenda? Google isn’t saying much. The company has told invitees that it’s an event “you won’t want to [...]
Google’s latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. …
Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that 92% of dads put on their special “Dad Lens” when shopping for the family. What this means is that they use a different set [...]
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. …
Today sees the highly secretive Google Press Event taking place at San Francisco’s Museum Of Modern Art with a number of Google A and B listers in attendance. Marissa Mayer, VP, Search Products & User Experience Johanna Wright, Director of Product Management Ben Gomes, Distinguished Engineer Othar Hansson, Senior Staff Software Engineer There are a [...]
Google continues to have fun with its home page logo in the lead up to a search-related event/announcement that’s planned for Wednesday morning. The new logo is grayed out when you first visit google.com. But it begins to change to the traditional, multi-colored logo as you type a search query. A cursor appears up in [...]