8 September 2010 0 Comments

Spain’s media disregards heavy loss to Argentina (AP)

Spain’s 4-1 loss to Argentina in a friendly, its first defeat since winning the World Cup in July, has been largely disregarded by the country’s media. Newspaper Marca said Wednesday that the result was not entirely accurate because “for Spain it was a friendly” whereas for Argentina it was “a final.” AS newspaper said Spain [...]

8 September 2010 0 Comments

Thought Microsites Were Dead? Think Again

The term “microsite” might conjure up images of a web long past, where creative agencies produced high-priced, animated presentations entirely in Flash—the design equivalent of a shock-and-awe strategy for online branding. As visually stunning as some of these works of art were, however, they often had questionable usability, had zero SEO value and were difficult [...]

8 September 2010 0 Comments

Search, social and display: time to get real

The boundaries between search, social and display media are diminishing. This means advertisers, agencies and marketers face a new kind of challenge. The search world is changing into a new type of ecosystem, one where all forms of digital media can be purchased, tracked, and have ROI attributed via a single platform. It’s only a matter [...]

8 September 2010 0 Comments

YouTube Gets Scary with Elmo

If you frequent YouTube, then you already know that they have hosted some pretty awesome interviews over the years. We’ve seen sit-downs with Shakira, Katy Perry, and even President Obama. But YouTube has really gone one step further this time – its next interview video will feature none other than Elmo! That’s right, Elmo from [...]

8 September 2010 0 Comments

What will Google announce today?

The “boisterous doodle” on the Google homepage is excited about the week ahead, and the week ahead starts with a Google search event at the Museum of Modern Art in San Francisco later today. What’s on the agenda? Google isn’t saying much. The company has told invitees that it’s an event “you won’t want to [...]

8 September 2010 0 Comments

Google Quietly Updates Keyword Tool Accuracy

Google’s latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. …

8 September 2010 0 Comments

Men Put on the Dad Lens When Buying for the Family

Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that  92% of dads put on their special “Dad Lens” when shopping for the family. What this means is that they use a different set [...]

8 September 2010 0 Comments

The Daily Con Job: Rogue Spiders in the Wild

If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. …

8 September 2010 0 Comments

What may Google announce during todays Google Press Event

Today sees the highly secretive Google Press Event taking place at San Francisco’s Museum Of Modern Art with a number of Google A and B listers in attendance. Marissa Mayer, VP, Search Products & User Experience Johanna Wright, Director of Product Management Ben Gomes, Distinguished Engineer Othar Hansson, Senior Staff Software Engineer There are a [...]

8 September 2010 0 Comments

Google Logo Changes As You Type

Google continues to have fun with its home page logo in the lead up to a search-related event/announcement that’s planned for Wednesday morning. The new logo is grayed out when you first visit google.com. But it begins to change to the traditional, multi-colored logo as you type a search query. A cursor appears up in [...]