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What is persona marketing? In marketing terms, a persona is a semi-fictional representation of ideal customers that help guide your decisions and focus your efforts on serving the right people well. You can think of a persona like a pen portrait that captures the...
You may have heard people say that keyword research is no longer important. That keyword research is, in fact, dead… Keyword research is absolutely 100% not dead. Here’s why. Google uses keywords for the purpose of identifying content in their index to searches that...
If you’re promoting affiliate offers using fake reviews and likes on social media, then buckle in because it’s about to get bumpy.Listen, it’s not 1984, and you can no longer game Google and climb to the top of the pile overnight. Fact.What you can do,...