Search Engine Optimization – Backlinks SEO KC
Backlinks are the links that point to a specific
website or page. You can have links to a page from
other pages on your own site, as well as pages on other
websites, internally and externally.
The links you receive from other sites are typically
much more valuable than those on your own site. It has
to be that way otherwise people could just create
thousands of pages on their own site all linking to a
single page and dominate the rankings.
The links on your site DO matter; they just don’t carry
as much weight as the links pointing to you from other
websites. Of course, they’re much easier to get, so
you should be sure to set up a good linking structure
on your own site.
The back links we’re going to focus on are links from
other sites. You can get back links from many
different sources. Some people may link to you just
because they like your site, but for the most part
you’ll have to seek out these back links yourself.
Article marketing is something we’ll talk about in the
next chapter. It can be used to get a lot of quality
back links to your site. You simply write articles and
submit them to article directories, and then you get a
link back to your site in a box at the bottom of the
article.
We’ll talk about some other ways to get back links in
later chapters. For now you just need to know two
critical things about getting links to your site.
1. The anchor text is vital.
2. The links should not have the “nofollow” tag
attached.
Anchor text is the text that is used to link to a page.
For example, let’s say you wanted to link to Wikipedia.
Your link might look something like this:
<a href=”http://www.wikipedia.org”>Wikipedia</a>
It would look like this:
Wikipedia
The word “Wikipedia” is the anchor text in that link.
Assuming Wikipedia wanted to rank well for the word
“Wikipedia”, and obviously they would, this anchor text
would help them do so.
You should seek links to your site that use various
anchor text that you want to rank for. I like to use
the main phrase about 50% of the time, and a couple of
variations each around 25% of the time.
If you have too many back links with the exact same
anchor text, it might looks suspicious to search
engines who analyze and rank your website and can
actually hurt your positioning.
Natural back link development that takes place over
time is always the best strategy in developing a solid
network of incoming links.
Remember to also focus on obtaining external back links
to your website’s internal pages as well.
Don’t just pay attention to links that direct people to
your main page. If you have a golf site, and on that
site you have a page about “golf tutorials”, you should
try to generate back links to that specific page using
anchor text like “golf tutorials” and “golf lessons”.
SEO “Tricks”
A lot of SEO experts talk about various tricks you can
use to get listed faster, or to get indexed faster, or
to rank better. The fact is, most of those tricks are
always very short-term solutions.
The one thing I can say that helps is to be sure to
create and submit a Sitemap through Google Webmaster
Tools.
You can create a Sitemap for free here:
http://www.xml-sitemaps.com
Other Resources:
www.KeyCompete.com
http://www.Compete.com
http://www.WordTracker.com
http://freekeywords.wordtracker.com
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