Boost CR with 4 Buyer Mindsets
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Boost CR with 4 Buyer Mindsets
Lets face it, marketing isn’t new. People haven’t changed the way they buy things, only the methods of where they buy have changed in the last decade. The internet makes it easier then ever to market to the 4 buyer mindsets. Learn how to do this online and you will have buyers eating out of your hand.
This research and implementation is to be incorporated with the split testing method of finding the best ads. See the chapter on Split Testing in the ladder half of this guide.
This area of expertise is not discovered by me I just happened to read a lot and the founders of this method are Jeff, and Bryan Eisenberg who wrote books about this strategy and I am just going to simply break it down into smaller context.
Methodical – people that want the facts, proven system that works and top service provided. These people respond to bullet points.
Spontaneous – these people are looking to be sold something that sounds great, not really interested in if the product has great reviews. They want instant gratification and like to buy so just even an offer that appears to be a good deal will sell them as long as it is something they are interested in.
Humanistic – these are the hard sell people, they have to have other peoples testimonials and they won’t make a purchase decision unless they find it. They will dig deep for info about your product that proves it works.
Competitive – these people appeal to new offers, and products they like to be on the up with info and if they can get something before their friends do then its important to them. Doesn’t pay much attention, or time to research, testimonials.
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