In this article I want to give a brief overview of what I believe Search Engine Marketing (SEM) is. Now before I start I want to point out that I have a career as being a Search Engine Optimization a.k.a SEO Expert/Analyst in Kansas City Missouri. I do some SEM consulting for companies located in Kansas City, and Overland Park Kansas.
Search engine marketing, otherwise known as PPC marketing is one of the fastest methods of jump starting a website or marketing campaign. With just a few simple campaigns, you can generate instant traffic to your website, effortlessly. It’s hands down, the fastest traffic generation strategy available to you and by following my SEM Analyst step by step blog posts to setting up a
high converting PPC campaign, you will be able to generate high quality traffic to your website at the lowest overhead cost possible. It’s instant juice for your website, and if set up properly, it can also be one of the most cost effective weapons in your traffic generation arsenal.
If you aren’t familiar with what PPC (pay per click) marketing is, just head on over to http://www.Google.com/
and enter in a keyword string (any keywords under the sun, for example: Advertising Jobs Kansas City)
Adwords ads are the results that appear under the “Sponsored Listings” on the right hand side of the
search results window, as well as the ones that are highlighted above the search results.
For example, if a user visiting Google.com enters in the search term “dog training”, Google automatically
displays a listing of related sponsor ads that run along the right side column of the search results page.
These ads would include the keyword “scrapbooks” and might look something like this:
These are advertisements that PPC marketers using the Adwords system have created. They appear in block format and feature an ad title, two lines of ad copy, and a link that directs readers to their landing page. Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions.
If you have yet to create an account, head on over to http://www.adwords.google.com/select to get started.
Click on Start Now to begin the registration process. The next page will offer you the ability to create either a Starter Account or a Standard Edition. Within this post, we will use the Standard Advertising option, so that our primary focus is establishing
exposure within the entire Google Adwords network, rather than specific websites in our niche market. Select Standard Edition and click “Continue”. In order to continue, you will need a Google account. This can include a gmail account, Orkut or even iGoogle. If you do not currently have a Google based account, select “I do not use these other services” to be given additional options, such as using your domain based email account or perhaps the one provided to you by your Internet Service Provider. You will now choose the currency that you would like to use with your Google Adwords account. Select your local currency, and click Continue.
You will now be directed to a processing page while Google sets up your new Adwords account. Upon completion, you will reach an account registration thank you page that indicates you must confirm your request by checking your email and clicking on the
validation link contained in your introductory welcome email. Once you have verified your request, you will be able
to log into your Google Adwords account and set up your campaigns, something we will cover in great detail in
an upcoming chapter. For now, just validate your request and complete the account set up process. Google will also ask for information concerning your target audience including whether you wish to focus on specific groups by language or location.
Stay tuned for the next post continuing this Search Engine Marketing Strategy Overiew.
Thanks for reading! See my other posts:
Daily Routine For Gaining An Affiliate Marketing Edge
Scaling Your Yahoo Answers To Generate An Extra $10,000/month+
Start Using Twitter Tools Free Wordpress Plug-in To Gather Massive Traffic Immediately
