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Feb 1

Forum Marketing – Advertising Kansas City

Posted by admin in Affiliate Marketing, Search Engine Marketing on 02 1st, 2010 | No Comments

When it comes to generating back links to your website,
as well as being able to keep a pulse on your market,
explore new product ideas and stay on top of what is
selling and in demand, forums and community
marketplaces are essential ingredients in effective
marketing campaigns.

Advertising Kansas City

If you are part of the Internet marketing industry, the
Warrior Forum, available at http://www.WarriorForum.com
is an incredible resource to learning about the
industry, as well as in building a list and
establishing your brand online. Regardless what your
niche is, or your overall focus, there is bound to be
active forums and communities worth exploring.
One easy method of locating potential message boards
and communities is by reviewing the directory of forums
located at http://www.big-boards.com

At Big Boards, you are able to search their database
for some of the Internet’s most popular message forums.
Simply enter in keywords to locate potential
communities worth exploring.
You can also search for active discussions in your market by using the Google search engine. Visit
http://www.Google.com and enter in search strings
including “your keyword+forum” or “your-keyword+message
boards” to locate hundreds of possible communities.
Once you have established a list of forums that you
intend to target, you need to make sure that you have a
landing page to use within your signature box.
Depending on the forum that you are a member of, you
may be permitted to include a link to your website from
within your signature box.
Even forums that don’t allow this are sometimes worth
exploring, if the community is consistently active
where you can add your website URL to actual threads
and posts, while building a reputation as an authority
in your market by interacting with the community and
posting useful and informative content, tips and
suggestions.
Obviously, the more active you are within these forums,
the more traffic you will be able to generate to your
website. One thing you want to keep in mind however, is
that you don’t want to appear to be spamming the forums
immediately after joining.
Instead, focus on building relationships with the community members, because their feedback and
participation is far more useful to your long term
strategy of being able to conduct market research
quickly, build products that people want, and grow
email lists of targeted subscribers who will respond to
your broadcasts and follow your activities and new
launches.
Last Minute Tips:
1) Follow The Rules
Remember to read and respect the forum rules. Take a
few minutes to search out the guidelines and read them
from start to finish, especially any rules regarding
the use of signature files since this is where you will
want to add a link to your website.
2) Build A Reputation, Not Just A Post Count
Despite having good intentions at times, even if your
posts are meant to be helpful ones, a lot of forums
look down on new members posting a lot at once, since
no one knows you, where you are coming from or if you
are reputable and legitimate, so keep this in mind when
you begin posting.
3) Lend A Helping Hand
You should keep in mind that your ultimate goal should
be to help other people. The best way to introduce yourself and make a good first impression is by putting
a lot of thought into each and every one of your posts,
ensuring that you are doing your best to help people,
or provide useful, solid and accurate information.
Forums are an incredible way to drive traffic to your
website, as well as build an active list of subscribers
to your mailing list if done correctly. You will also
get link juice from the forums that rank high in the
search engines.
Some of the more popular business forums online are:
Digital Point
http://forums.digitalpoint.com
Site Point
http://www.SitePoint.com
Webmaster World
http://www.WebmasterWorld.com
DaniWeb
http://www.Daniweb.com
Complete Forum Directory (with alexa ranking, etc):
http://www.prelovac.com/vladimir/best-webmaster-forums

Jan 29

Advertising Kansas City – Article Marketing

Posted by admin in Search Engine Marketing on 01 29th, 2010 | No Comments

Article marketing is one of the most popular methods of
generating relevant back links from authority websites,
and in maximizing your outreach with well-crafted, high
quality content directed at your target audience.
The basic idea behind article marketing, is that you
can submit content into dozens of high ranking
directories, where users can find your content when
conducting online searches, as well as by following the
links attached to each article that you create, which
appear within a resource box (otherwise referred to as
a bio box or author’s box).

Each article should be between 300 and 600 words in
length and provide useful information that your target
audience would find appealing.
After all, the entire point of article marketing is to
capture attention and then direct them to your website
where they can explore additional information regarding
your products and services.
Obviously, the more articles you have in circulation
the more traffic you will be able to generate to your
website. That doesn’t mean that you should simply submit dozens of quickly written articles, however.
You need to be particular about the content that you
submit because it ultimately represents your brand, and
you want to ensure that it will do its job of enticing
your readers into clicking on your resource box link
and reviewing your website.
Article directories will also help you generate traffic
in a different way, other than with on-site visitors.
Search engines consistently crawl article directories
due to the constant influx of new, fresh content. This
means that you can generate high quality back links to
your website from article directories who appear in the
search engines for specific keywords.
Ezine Articles is one of the Internet’s most popular
article directory websites. If you conduct a quick
search in Google for many different keyword phrases
pertaining to hundreds of niche markets, you’ll quickly
discover just how many top listings point the visitor
to EzineArticles. It’s a powerful strategy to position
yourself higher in the search engines while reaching
out into your niche market at absolutely no cost.
In fact, with just an hour a day, you can begin to take
advantage of the article directories vast outreach by
creating relevant articles and submitting them into the top ten article websites.
Here are the ones I personally use:
http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com
http://www.ArticleRich.com
http://www.Articles-Hub.com
http://www.SubmitYourNewArticle.com
http://www.Articlesnatch.com
http://www.earticlesonline.com
Article Distribution Service:
http://www.SubmitYourArticle.com
Note: Ezine Articles manually approves each article,
once you have been approved for your first ten, you may
be given what is referred to as “Platinum Status”.
With Platinum status, you are able to submit an
unlimited number of articles.

The most important element to your articles however,
will be how you create your resource box. Since the
space allocated to the text you can feature within
these resource boxes is quite minimal, you need to
focus on showcasing the most action driven phrasing
possible.
Think of your resource box as a four line advertisement
of your website. What is the most important thing you
can say that would attract visitors?

What is the best element of your website? What can you
offer potential visitors in exchange for visiting your
website?
Resource boxes that focus on featuring a call to action
always work best. In addition, if you offer a free
report, article, ebook, or other resource (depending on
your niche), you are likely not only able to maximize
your articles performance, but can also use article
directories to grow a list.

Simply set up your autoresponder account with services
like www.GetResponse.com and then direct readers to an
opt-in page from your articles resource box. Once
there, visitors will be able to subscribe to your
newsletter in exchange for a free report or product!

This is yet another powerful way to utilize the power
of article marketing to your advantage.
Here are a few things I successfully featured within my
article resource boxes to generate traffic and build a
list of responsive buyers:
 Free Reports
 Free Ebooks
 Free Scripts
 Free Content (PLR, MRR)
 Free membership (even trial will work)
 Free video tutorial
 Free sample of a paid product
Here is an example of a well constructed resource box:
*****************************************
Chelsea Leigh specializes in teaching new marketers how
to set up highly profitable marketing campaigns and
heavily monetized websites using the power of FREE
resources!
To gain instant access to all of her incredibly popular
collection of resources absolutely free, visit her
website at: http://www.URL.com

Last Minute Tips:
Always include a call to action within your resource
box. You want to direct them to your website by
integration a strong call to action.
Offer something free. Just make sure that your
giveaway is relevant to your market and is something
that they would find useful.
Don’t just give anything away, either. Even if it’s a
free product, it should be high quality and well
written especially if it’s targeted towards funnelling
prospects into an upsell or one time offer.
Limit your resource box links. Don’t confuse your
readers by featuring multiple external links. Instead,
focus on including only one link per resource box. That
way, you can quickly direct your reader to specific
landing pages without overwhelming them.
Maximize Circulation. Article marketing requires
consistent effort, so continue to build your portfolio
of articles and submit regularly and frequently.

Advertising Kansas City

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