This post is part 2 of Search Engine Marketing strategies 101 a series of posts .  If you haven’t read the first post yet I would highly suggest you do so now because you won’t want to miss any details in one of the most important parts of marketing a website online.   I have a ton of information I want to go over regarding the use of SEM also known as Search Engine Marketing, and eventually I will be making blog posts about how to integrate SEM with SEO to form a optimum strategy for reducing PPC costs, and increasing ROI.  Thanks for joining me again for another great post about Search Engine Marketing.  In case you aren’t familiar with my background I want to let you know that I am a full-time Search Engine Optimization Specialist located in the greater Kansas city area.  I started my career in ecommerce and SEO several years ago with a 20 year veteran Deloitte Touche consultant.  My new found career at the time was located in a Overland Park Kansas.  Ok so enough about me, lets continue our SEM strategy.
Typically, I choose English and include countries like Canada, United States, UK, and Australia, however you
can easily edit your targeted locations at any time should you wish to make changes to the groups of people
that will be able to see your ads later on.  The flexibility offered through language and location targeting allows advertisers to develop content tailored to specific groups, nationalities and locations.  This is an exceptional benefit of the Adwords system if
you are planning to cater to specific languages such as French or Spanish, or you are interested in only having
your advertisements appear to residents of certain countries.  In order to completely activate your account, you will
have to enter in your billing information. You can do this at a later date, once you have set up your campaigns and are ready to launch them.  You will also be required to pay a one-time activation fee. Once you have activated your account and set up
your campaigns, you will begin to see your ads later on.
The flexibility offered through language and location targeting allows advertisers to develop content tailored to specific groups, nationalities and locations.  This is an exceptional benefit of the Adwords system if you are planning to cater to specific languages such as French or Spanish, or you are interested in only having your advertisements appear to residents of certain
countries.  In order to completely activate your account, you will have to enter in your billing information. You can do
this at a later date, once you have set up your campaigns and are ready to launch them.  You will also be required to pay a one-time activation fee. Once you have activated your account and set up your campaigns, you will begin to see your
Search Engine Marketing: PPC Secrets advertisements appear within minutes.  When you create campaigns, you will design each one so that it’s focused on specific groups. In order to do that, you will enter in keyword phrases associated to the markets that you advertise to.  Another great benefit of using Google is that they place no minimum order restrictions on accounts. This
means that you can start advertising on Google without having to invest a lot of money.  In addition, you can easily edit your budget at any time should you wish to start off small and increase it as you become more experienced using the system.
Remember, you are not charged each time your ad appears within Googles Sponsored Listings, and instead, are
only charged each time someone clicks on your.  Within your Adwords account, you are able to create as
many campaigns as you wish.  Each campaign typically focuses on individual promotions.  For example, if I were involved in two different markets, such as Weight Loss and Relationships, I would set up two different campaigns using keywords and
advertisements focusing on those two specific markets.  You never want to combine your advertisements, because
after you have a dozen or so in place, it would become difficult to manage, so keep it all organized as you go along.
Which brings me to another quick point; when it comes to PPC marketing, you NEED to stay on top of your campaigns.
You want to always know how your advertisements are performing, whether they require tweaking, or if they
can simply be improved in some way (and believe me, most can, especially when you are just starting out).
While this guide will reveal proven strategies in reducing the chances of failed campaigns and helping you squeeze out every bit of exposure you can from your PPC costs, you still need to be proactive in consistently monitoring your campaigns overall
performance.  Never forget this, it can be the difference between sinking hundreds of dollars into a campaign unnecessarily, or in saving a bundle by making a few simple adjustments.

Ok folks that is it for today, I have to go be a Search Engine Marketing Specialist and SEO expert in Kansas City for now, and I will be back to revisit this SEM strategy tommorow.  So stay tuned, this learning process as just begun!

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