Search Engine Optimization – Keyword Phrases
While it is possible to rank on the first page very
quickly, those rankings rarely last.
It’s very typical for a new website to rank very well
for a few days, and then drop out of the rankings
completely before returning to a lower position in a
few days to a few weeks.
It may take a few weeks for that listing to start
ranking well on a consistent basis. Sometimes it may
take months, however in most cases the wait isn’t very
long.
Since SEO does typically take some time, you should
definitely work on other traffic methods while you’re
waiting for your SEO efforts to pay off.
The good news is the fact that the other traffic
methods can greatly benefit and compliment your SEO
efforts.
For example, article marketing will not only send you
direct traffic to your site, but it provides valuable
back links that can boost your search engine rankings!
One thing to keep in mind is that not every keyword
will be possible to rank for.
Some keyword phrases are so highly competitive, that’s
it’s very unlikely you will ever be able to take
position for these keywords easily, if at all. In cases
like this, you simply shift your focus to longer (long
tail) keyword phrases or secondary keyword phrases that
pertain to your market.
When it comes to search engine optimization, it’s all
about choosing accurate, relevant keyword phrases.
Keyword research is vital when it comes to ensuring
that your website ranks well based on current search
criteria.
Fortunately, those keywords and phrases are often not
“money phrases”. They may bring you a lot of traffic,
but they probably won’t make you as much money per X
number of visitors as more highly-targeted, relevant
phrases.
Let’s say you have a golf website, and you’re an
affiliate for various golf instruction guides and
videos. Rather than ranking for “golf”, you would
probably want to rank for things like:
- Golf training tips
- Golf instruction guides
- Golf lessons
- Golf video training
- Improve golf swing
People who are looking for these phrases would be more
interested in buying golf instruction guides than
someone searching for “golf clubs”, or just “golf” in
general.
In fact, someone searching for “golf” might not be
interested in golf at all. It could be a kid doing
research for a school report, someone trying to settle
a bet with a friend, or someone who is just taking a
look at various sports before deciding which one they
would like to try.
Someone who searches for “golf lessons” is probably
already interested in golf and is actually looking to
get started or to improve their game. They are
potential buyers.
These phrases are known as long-tail phrases. They
represent a lot of search volume, because the traffic
from hundreds of smaller phrases can sometimes add up
to more overall than your main phrase.
Keyword research is a lot easier now than it used to
be, as there are multiple free keyword research
resources available online that will help you
effectively evaluate keyword phrases that relate to
your market and are likely going to help you expand
your outreach into your target market.
Tools such as Wordtracker available at
www.Wordtracker.com or Google’s Keyword Suggestion
Tool available at:
https://adwords.google.com/select/KeywordToolExternal
will quickly drill down into your niche market and help
you to research, evaluate and analyze all possible
keyword combinations based on search engine type-in
activity and in the case of Google’s search engine,
existing Adwords advertisers and sponsors.
Another way to conduct keyword research is by simply
evaluating existing competition in your market (who is
ranking in top position and for what keywords).
You can peak into the source code of competing websites
as well as generate a detailed analysis sheet
consisting of back links, external traffic sources, onsite
keywords and other important data that will help
you directly compete with the top ranking sites in your
market by using services such as:
www.Compete.com and www.SEODigger.com
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