Content Creation

Without content, you have no way to attract traffic, no
way to get users to return to your website, and no
possible way to build brand awareness and develop
credibility as an authority in your chosen niche.

Content is king and when it comes to building a
profitable blog, content is the most important element
of your entire campaign.

When it comes to building content that will entice
visitors to return to your site and essentially become
“sticky”, you want a solid balance between offering
high quality, relevant content and material that
incorporates your primary keywords phrases.

You are writing for PEOPLE first and search engines
second, so keep that in mind when outsourcing or
writing your blog’s material.

To begin, in order to create content that will help
optimize your website’s ranking within the search
engines, you need to conduct keyword research.  We will
cover a quick start process to developing keyword swipe
files in the next chapter, for now, let’s take a quick
look at why keywords are so important in the
development of your blog.

Let’s say you have a blog about golf, and you found the
keyword phrase “golf ball comparisons”
You might want to create a blog post-titled “Golf Ball
Comparisons – The Top 10 Golf Balls Reviewed”.

Then you would simply write an article based on that
topic encompassing relevant keywords.
For example, you might find the following phrases:
Golf ball comparisons
Golf balls compared
Golf ball reviews

These are all similar phrases, and you can choose to do
one of two things.  You can either choose to create a
different article for each phrase, or you can create a
single article and include all of the phrases in the
text of the article and the tags for the post.

I would write a separate article for each phrase, but I
would space them out a few days apart so that they
don’t appear to be repetitive. This allows you to
target both keyword phrases while keeping your blog
updated with fresh content.

When creating my blogs, I focus on adding in 10-15
posts to start, adding in 2-3 posts / articles per week
on a regular basis.

These articles and posts are usually based on the
keyword phrases that have the best balance between
traffic and competition.

Once I have at least 10 posts published, I will add in
some posts that will be posted automatically at regular
intervals.

If I have a very large list of keywords, I will add
about 52 posts and set them to update weekly for one
year.  If I found fewer keywords, I will update
monthly, and I only need to create 12 posts.

Ideally you want to update at least once per month.
Weekly is better, and even more often if you prefer.
The more often you update, the more traffic you are
likely to get.

The search engines also prefer sites with fresh
content.  They tend to rank pages on sites that update
often higher than pages on sites that are rarely
updated and their spiders (otherwise referred to as
‘crawlers” will visit your site far more frequently if
it’s regularly updated).

One important aspect to profitable blogging is in
automating as many tasks as possible, so that you can
focus on promoting and growing your blog, rather than
in consistently updating it.

That concludes my “Insider Money Blogging Series”!  Signup for my InsiderAffiliates RSS feed and get the next series delivered to your in-box instantly!

Related posts:

1. Optimizing Your Blog: Quick Strategies – Organic Traffic @ Insider Money Blogging Part 5
2. FREE Keyword Research Tips and Tools
3. Search Engine Traffic: Pinging Plugins Ping List @ Insider Money Blogging Part 6
4. Choosing Products To Promote Search Engine Optimization Building a List Gravity Indicator Clickbank Marketplace Rebill Revenue @ Insider Money Blogging Part 8
5. WordPress Plugins – Redirection – No Ping Wait – Autoresponder – Related Posts Plugins – @ Insider Money Blogging Part 4