Part 3 of SEM Strategies – Read our last post on  Search Engine Marketing Strategies

The best way to make it easier when managing your account is to label your campaigns based on titles you will easily recognize.  That way, you can easily identify your different campaigns the moment you log into your account, rather than wasting time sorting through them trying to determine what is what.  You would be surprised how many people who are new to using Google Adwords title their campaigns in such a way that it’s nearly impossible to know which group is targeting what product (Campaign 1, Campaign 2, etc), so be sure that you take a few minutes to set this up correctly, so it’s easier to manage later on. After creating your campaigns, you will need to assign keywords to each one.  These are called “Ad Groups” and they consist of keyword phrases that are relevant to your products or the websites you are promoting. Your account also offers features extended options including reports that provide detailed information regarding your account, including overall performance.

These reports and data will become invaluable to you once your accounts are live, so take some time to familiarize yourself with the general layout of your Adwords account, so you can refer to these resources later on. Analytics is also an added feature available to all Adwords marketers, and revealed detailed information on your overall conversion rates, website visitors, IP addresses and much more. This information can help you better target your customer base and ensure that those clicking your ads are genuinely interested in what you have to offer. If you find that the majority of your website visitors fail to stay on your site for any length of time, and your sales aren’t improving even though your traffic is, these reports will help you identify potential problems with your campaigns so that you can fix them.  When it comes to creating successful PPC campaigns, keyword research is a vital component in effectively targeting your customers and being able to really drill down into your market. Keywords come in all different formats, long tail which encompasses multiple words forming a longer phrase, as well as direct keywords, which are typically more competitive in nature as they address your market more specifically.

Stay tuned for the next part in our series of Search Engine Marketing Strategies.  Select from the previous SEM strategies posts below if you want to catch up to this point.

SEM Analyst Overland Park Kansas SEO Analyst | Search Engine Marketing Strategies 101 Part 2

Overland Park SEM Analyst | Kansas City SEO Expert | Search Engine Marketing Strategies 101

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1. FREE Keyword Research Tips and Tools