Advertising Kansas City – Article Marketing
Article marketing is one of the most popular methods of
generating relevant back links from authority websites,
and in maximizing your outreach with well-crafted, high
quality content directed at your target audience.
The basic idea behind article marketing, is that you
can submit content into dozens of high ranking
directories, where users can find your content when
conducting online searches, as well as by following the
links attached to each article that you create, which
appear within a resource box (otherwise referred to as
a bio box or author’s box).
Each article should be between 300 and 600 words in
length and provide useful information that your target
audience would find appealing.
After all, the entire point of article marketing is to
capture attention and then direct them to your website
where they can explore additional information regarding
your products and services.
Obviously, the more articles you have in circulation
the more traffic you will be able to generate to your
website. That doesn’t mean that you should simply submit dozens of quickly written articles, however.
You need to be particular about the content that you
submit because it ultimately represents your brand, and
you want to ensure that it will do its job of enticing
your readers into clicking on your resource box link
and reviewing your website.
Article directories will also help you generate traffic
in a different way, other than with on-site visitors.
Search engines consistently crawl article directories
due to the constant influx of new, fresh content. This
means that you can generate high quality back links to
your website from article directories who appear in the
search engines for specific keywords.
Ezine Articles is one of the Internet’s most popular
article directory websites. If you conduct a quick
search in Google for many different keyword phrases
pertaining to hundreds of niche markets, you’ll quickly
discover just how many top listings point the visitor
to EzineArticles. It’s a powerful strategy to position
yourself higher in the search engines while reaching
out into your niche market at absolutely no cost.
In fact, with just an hour a day, you can begin to take
advantage of the article directories vast outreach by
creating relevant articles and submitting them into the top ten article websites.
Here are the ones I personally use:
http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com
http://www.ArticleRich.com
http://www.Articles-Hub.com
http://www.SubmitYourNewArticle.com
http://www.Articlesnatch.com
http://www.earticlesonline.com
Article Distribution Service:
http://www.SubmitYourArticle.com
Note: Ezine Articles manually approves each article,
once you have been approved for your first ten, you may
be given what is referred to as “Platinum Status”.
With Platinum status, you are able to submit an
unlimited number of articles.
The most important element to your articles however,
will be how you create your resource box. Since the
space allocated to the text you can feature within
these resource boxes is quite minimal, you need to
focus on showcasing the most action driven phrasing
possible.
Think of your resource box as a four line advertisement
of your website. What is the most important thing you
can say that would attract visitors?
What is the best element of your website? What can you
offer potential visitors in exchange for visiting your
website?
Resource boxes that focus on featuring a call to action
always work best. In addition, if you offer a free
report, article, ebook, or other resource (depending on
your niche), you are likely not only able to maximize
your articles performance, but can also use article
directories to grow a list.
Simply set up your autoresponder account with services
like www.GetResponse.com and then direct readers to an
opt-in page from your articles resource box. Once
there, visitors will be able to subscribe to your
newsletter in exchange for a free report or product!
This is yet another powerful way to utilize the power
of article marketing to your advantage.
Here are a few things I successfully featured within my
article resource boxes to generate traffic and build a
list of responsive buyers:
Free Reports
Free Ebooks
Free Scripts
Free Content (PLR, MRR)
Free membership (even trial will work)
Free video tutorial
Free sample of a paid product
Here is an example of a well constructed resource box:
*****************************************
Chelsea Leigh specializes in teaching new marketers how
to set up highly profitable marketing campaigns and
heavily monetized websites using the power of FREE
resources!
To gain instant access to all of her incredibly popular
collection of resources absolutely free, visit her
website at: http://www.URL.com
Last Minute Tips:
Always include a call to action within your resource
box. You want to direct them to your website by
integration a strong call to action.
Offer something free. Just make sure that your
giveaway is relevant to your market and is something
that they would find useful.
Don’t just give anything away, either. Even if it’s a
free product, it should be high quality and well
written especially if it’s targeted towards funnelling
prospects into an upsell or one time offer.
Limit your resource box links. Don’t confuse your
readers by featuring multiple external links. Instead,
focus on including only one link per resource box. That
way, you can quickly direct your reader to specific
landing pages without overwhelming them.
Maximize Circulation. Article marketing requires
consistent effort, so continue to build your portfolio
of articles and submit regularly and frequently.
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