Backlinks are the links that point to a specific
website or page. You can have links to a page from
other pages on your own site, as well as pages on other
websites, internally and externally.

The links you receive from other sites are typically
much more valuable than those on your own site. It has
to be that way otherwise people could just create
thousands of pages on their own site all linking to a
single page and dominate the rankings.
The links on your site DO matter; they just don’t carry
as much weight as the links pointing to you from other
websites. Of course, they’re much easier to get, so
you should be sure to set up a good linking structure
on your own site.

The back links we’re going to focus on are links from
other sites. You can get back links from many
different sources. Some people may link to you just

because they like your site, but for the most part
you’ll have to seek out these back links yourself.
Article marketing is something we’ll talk about in the
next chapter. It can be used to get a lot of quality
back links to your site. You simply write articles and
submit them to article directories, and then you get a
link back to your site in a box at the bottom of the
article.

We’ll talk about some other ways to get back links in
later chapters. For now you just need to know two
critical things about getting links to your site.
1. The anchor text is vital.
2. The links should not have the “nofollow” tag
attached.

Anchor text is the text that is used to link to a page.
For example, let’s say you wanted to link to Wikipedia.
Your link might look something like this:
<a href=”http://www.wikipedia.org”>Wikipedia</a>
It would look like this:
Wikipedia

The word “Wikipedia” is the anchor text in that link.
Assuming Wikipedia wanted to rank well for the word
“Wikipedia”, and obviously they would, this anchor text
would help them do so.

You should seek links to your site that use various
anchor text that you want to rank for. I like to use
the main phrase about 50% of the time, and a couple of
variations each around 25% of the time.
If you have too many back links with the exact same
anchor text, it might looks suspicious to search
engines who analyze and rank your website and can
actually hurt your positioning.

Natural back link development that takes place over
time is always the best strategy in developing a solid
network of incoming links.
Remember to also focus on obtaining external back links
to your website’s internal pages as well.
Don’t just pay attention to links that direct people to
your main page. If you have a golf site, and on that
site you have a page about “golf tutorials”, you should
try to generate back links to that specific page using
anchor text like “golf tutorials” and “golf lessons”.

SEO “Tricks”
A lot of SEO experts talk about various tricks you can
use to get listed faster, or to get indexed faster, or
to rank better. The fact is, most of those tricks are
always very short-term solutions.
The one thing I can say that helps is to be sure to
create and submit a Sitemap through Google Webmaster
Tools.
You can create a Sitemap for free here:

http://www.xml-sitemaps.com
Other Resources:
www.KeyCompete.com
http://www.Compete.com
http://www.WordTracker.com
http://freekeywords.wordtracker.com

http://bit.ly/cfjzK
Boost CR with 4 Buyer Mindsets

Lets face it, marketing isn’t new. People haven’t changed the way they buy things, only the methods of where they buy have changed in the last decade. The internet makes it easier then ever to market to the 4 buyer mindsets. Learn how to do this online and you will have buyers eating out of your hand.

This research and implementation is to be incorporated with the split testing method of finding the best ads. See the chapter on Split Testing in the ladder half of this guide.

This area of expertise is not discovered by me I just happened to read a lot and the founders of this method are Jeff, and Bryan Eisenberg who wrote books about this strategy and I am just going to simply break it down into smaller context.

Methodical – people that want the facts, proven system that works and top service provided. These people respond to bullet points.

Spontaneous – these people are looking to be sold something that sounds great, not really interested in if the product has great reviews. They want instant gratification and like to buy so just even an offer that appears to be a good deal will sell them as long as it is something they are interested in.

Humanistic – these are the hard sell people, they have to have other peoples testimonials and they won’t make a purchase decision unless they find it. They will dig deep for info about your product that proves it works.

Competitive – these people appeal to new offers, and products they like to be on the up with info and if they can get something before their friends do then its important to them. Doesn’t pay much attention, or time to research, testimonials.

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The Importance of Tracking Your Offers When Affiliate Marketing Online

You have to ask yourself what do the majority of people on Facebook want.  Given the current economic crisis, it would be overall acceptable to assume that these areas people would need help in and would likely click on to buy :

1. Credit Repair – everybody has bad credit right now, and they are desperate for new ways to repair their credit.  If you find an affiliate market for this, men and women would be your target audience. Given the fact that men and women are potential click through, you want to target one ad towards what men would be more likely to click on, and then make another ad that would be geared towards women.  Even offers that have to do with selling your house are good too.

Test your ads see what kind of conversions you receive for ads targeted toward men, and do the same for women’s ads.

1. Dating – especially since the economic downturn, dating online has increased substantially.  People are looking for others to help them get through their discomfort feelings of not having money.

Niche dating specifically is great because more and more demo graphs of people are looking for people online.  With our society people are getting pretty picky, and if you know anything about it or research how people decide on a mate, then you can focus your ad campaigns accordingly.

Try targeting a market like “blacks online dating”; I actually had a nice bit of traffic, which was easy to get online since there isn’t a whole lot of dating sites for black people online.  It’s a less competitive market and you can get some good conversions.

1. How To Make Money Online/ How To Make Money From Home- This market is very profitable right now, since the economy is so bad there is literally no options for people in need of income.  They are being forced to look for new alternatives to work, and working from home is cost effective, and appealing.  With the car repossessions on the rise, some people feel the burden and hopelessness have what to do in the event of if they were to find a job, how would they get to work.  Working from home bridges the gap in the high unemployment rate and people are desperate for answers.  For example the video professor has been a great offer to run.  Teaches people how to use excel, and various microsoft office products.  In addition to that learning how to make money on ebay is apart of the video professor collection.

1. Weight loss (*Acai Berry Products are Hot Now and Colon Cleanse) – at the beginning of every year people are rushing to get rid of that 10 lbs of fat they gained over the holidays. This is prime time for weight loss affiliates.  Women are majority in target audience for this market.

1. Shoes & Handbags (http://www.Zappos.com)– one things for sure about women, they will starve themselves in order to get their hands on a new designer handbag, or pair of shoes.  These are pretty easy to promote, since a picture of high heels, or a handbag does the trick.  That coupled with a  contest, or special offer or discount and you have clicks going through the roof.

Caution yourself with this one, women are known to shop and not buy they like to fantasize about what they could have, even if they can’t afford it.  Don’t let this make you go broke in paying for Facebook’s ads.  You didn’t hear this from me, but it might be a good idea to promote geared towards people in rich neighborhoods.

If you can find something that rich people all have on their Facebook profiles, that other non rich people don’t have then use it in your ads campaign.  Facebook doesn’t allow for advertisements to specially be promoted in any certain zip code, it would be nice but they don’t so you have to look for slicker methods of obtaining the similar results you would achieve with geo-targeted traffic.

Make Money Online Surveys – these actually work and you really can make money doing surveys online.  People all over the world are desperate for extra income.  Try it out.

IQ quizzes – IQ quizzes are very popular on Facebook Ads but they seem to be oversaturated.

Who Viewed Your Profile – Ive seen a few of these offers on Facebook, and I have been tempted to click on these myself. I bet if it were a bit more appealing I would have.  Actually I think I clicked one once, but then figured out that it was an Ad.

Who looked at your profile ads are pretty sneaky offers, because they actually show up in my news feeds which trick you into thinking that its a free feature that Facebook users have.

Plentyoffish.com has this free feature that users are all able to use. I personally use this a lot whenever I log into my dating account.  I like being able to know who looks at me, it helps me find new people that I didn’t know where online.

Women rely on this on that dating site and match.com as their sole means of checking to see if people are looking at them.  Most women don’t really contact men on dating sites so this would be something you would most likely want to market towards men.

First and foremost an affiliates marketing newbie most understand the basics of how ads are designed, and what the end effects create.

What Goals for establishing maximum results in Facebook Ads is there?

1. High click through rates also known as CTR.
2. Low cost per click also known as CPC.

Basics for starting out working towards this goal for max results in profits is:

1. Action phrases – Place a question for the title of your ads to get the reader immediately involved, and thinking about your product, or service. Action phrases can also be a call to action like click here to save now, or click here while supplies last.

1. Font, format usage – like not using too much of one color which can blur out certain features in your ads offering.  Use Bold, and Capitalized characters sparingly. In specific; try to use bold, and caps for the title of a product or for features only.
2. Keywords – placing keywords that are picked out based upon what best defines the title of your product, or nature of service/offer/solution.

When venturing off into the land of what a buyer wants, it is highly important to target different kinds of buyers psyche.  Different buyers chose to click through ads based upon the type of ads that they are subject to.  There is no such thing as a shotgun approach to marketing if you are looking to maximize profits, and not waste your time, and money on half hearted ad campaigns listen up to what I have to say next.

Finally Revealed! Learn How to Increase Your Facebook Conversions With Highly Targeted Ads