One of the easiest ways of finding relevant keywords that are producing results is by evaluating your

existing competition who are also promoting on Google Adwords and then sniping their keywords.

I begin by searching for the top 10-15 competitors in my niche, and evaluating what keywords trigger their

ads to appear within the search engine. This can take up a bit of time but it’s one of the easiest strategies

in locating the top keywords used in your niche. For example, I sell an ebook on affiliate marketing and

by evaluating the competition on sites like www.ClickBank.com I was able to pinpoint the keyword

phrases that buyers who have either already purchased

or are interested in purchasing my competitor’s guide

was likely to enter into the search engines.  By targeting these keywords, including my competitor’s

product title and even website URL, I am able to

instantly promote my own ebook to their customers.

Better yet, the costs to advertise to these customers

will often be much lower than advertising to a broader audience, as there are fewer marketers focusing on

incorporating their competitor’s product titles, and

URL’s into their campaigns keyword list.

And since this traffic will be highly targeted, after

all it’s based on potential customers actively

searching out a specific market, not only will by cost

per click be lower, but my click through rate will go

through the roof!

Here’s an example of how I would use an existing

competitor’s keywords to swipe their customers:

Commission Blueprint?

Don’t waste time and money.

Grab my proven formula instead.

www.MY-URL.com

Simply copy and paste this ad into your Google Adwords

account and modify it so that it targets every niche

market you are interested in promoting

And here’s another insider secret to choosing killer

keywords when creating your campaigns.

Rather than plugging in keywords that you generate from

free online keyword tools, focus on action based

keywords that are likely to be entered into the search

engine by people already on the verge of buying a

product in your market (not necessarily your own).

For example:

Purchase – KEYWORD HERE

Buy – KEYWORD HERE

Order – KEYWORD HERE

These people entering in a phrase like “Buy Parenting

Tips Revealed” are actively looking for a website that

will allow them to buy “Parenting tips revealed”, so it

only makes sense to focus on including these keywords

into your campaigns.

There is another another group worth focusing on.

People looking for more information or reviews and on

the verge of buying the product but need a bit more

reassurance.

You can find these people by incorporating specific

keywords used by people looking for information on

products or services they are considering buying,

including:

Review – KEYWORD HERE

Feedback – KEYWORD HERE

Testimonials – KEYWORD HERE

Anyone seeking out reviews on a particular product are

likely interested in purchasing it, hence why they are

researching the product. Keeping this in mind, if you

tailor your advertisements to focus on drawing in these

prospects, your conversion rates will be a lot higher

than with nearly any other campaign you create.

With Google Adwords, If you produce high click through

rate campaigns, your actual cost per click will be

reduced, giving you far more exposure at a lower cost.

Negative keywords

These keywords are ones that you specifically do NOT

want used to trigger your campaign ads, in fact, if

your ads appear when someone uses these keywords, it

will ultimately cost you money.

With negative keywords, you can eliminate everyone from

freebie seekers to unrelated searches from triggering

your ads, by simply entering in the keyword with a

negative symbol in front of it, like this:

-Free Tools

You absolutely need to spend some time entering in

negative keywords for each of your campaigns so that

you can pre-screen those who are able to see your ads

and subsequently, click on your links.

Depending on what you are promoting, your negative

keywords will vary but here are a few things to keep in

mind when coming up with your negative keyword list:

Searches for photos of your market (example: if you

were selling an ebook on real estate you wouldn’t want

people who are searching for virtual real estate

(website flipping) to be clicking on your ads. They

aren’t targeted enough to warrant paying for those

clicks and aren’t likely to convert into valid leads.

You also want to eliminate search strings for warez,

nulled products, free copies of the product you are

selling or promoting, or searches for unrelated

products and markets.

You should also integrate negative keywords for product

formats that are different from what you are offering.

For example, if your products are all digital based

(ebooks, online videos, etc), you could include the

negative term “Physical, Tangible” etc, and in reverse,

if you are offering a paperback version of an online

ebook, you could implement terms including “digital”,

“ebook”, into your negative keyword swipe file.

When you enter in negative keywords, you are

essentially filtering your traffic, ensuring that only

those genuinely interested and likely to purchase your

products are clicking through to your site, so the more

specific you are, the better.

If you have a difficult time coming up with potential

negative keywords, use Google’s keyword suggestion tool

available at:

https://adwords.google.com/select/main?cmd=KeywordSandb

You are able to enter in your primary keyword and

Googles Keyword Utility will provide you with stats and

data involving related keyword searches.

Visit the keyword tool and enter in your primary

keyword based on the product you are selling.

In my example, I entered in ‘dog training’, based on

the dog training report I am offering.

The results will provide me with a list of keywords

that relate to the term “dog training”, ranked by

relevance.

You will be able to locate negative keywords from this

list, so run each of your main product titles and well

as primary keyword phrases (the main ones for each

market) into the Google Keyword tool to view the

different keyword strings that you do not want to

target, then enter those into your negative keyword

swipe file.

This will also help you expand on your positive

keywords and phrases as well. Just run each niche

through the google keyword tool to create your swipe

files, you will use these on a regular basis later on.

One thing you want to do before you decide to use any

specific keywords is to use Googles Traffic Estimator

tool to determine how much traffic these keywords are

likely to generate.

https://adwords.google.com/select/TrafficEstimatorSandb

ox

Just download your list of keywords in text format, and

enter them into the text box on the Traffic Estimator

page, and the tool will show you estimated traffic

based on your entry.

This tool will also show you your estimated ad position

within the Sponsored listings, your estimated Cost Per

Click and your estimated Clicks per day based on the

different keywords you have entered.

Related posts:

1. FREE Keyword Research Tips and Tools